Laura Alcock-Ferguson
director, Campaign to End Loneliness

Laura was hired to spearhead the fledgling Campaign to End Loneliness in 2010. The organisation has since grown a powerful network, with over 1,000 UK organisations tackling loneliness with the campaign, through influencing policy and practice. With an exciting new initiative coming in late 2017, she and her team will now flip loneliness on its head, with the launch of a public movement to tackle loneliness. She believes change can be created by: using awareness of power and complexity, seeking windows of opportunities, focusing on the specific change you want, bringing an unusual cohort of activists with you to make ‘clever, co-ordinated noise’, and reflective activism.

Creating positive change in this way has always brought Laura success – whether coaching or campaigning on complex problems like improving sustainable transport, increasing volunteering or reducing loneliness. Laura has received national and international awards for her campaigning, from the Sheila McKechnie Foundation and the Open University Business School. As a leading authority on loneliness, she has published articles and has extensive media experience. She regularly speaks at conferences, both national and international, and is delighted to be leading the campaign through its exciting new phase.