corporate relations director Central Europe, Diageo Germany GmbH
Karin Dietrich joint Diageo Germany in March 2016 as corporate relations director Germany & Austria. In August 2017 she was appointed corporate relations director Central Europe for Germany, Austria, Switzerland and Poland.
Her main areas are public affairs, alcohol in society and a global community-initiative from Diageo called Learning for Life, which allows the possibility to acquire the qualification as a professional bartender to lateral entrants, newcomers and semi-professionals.
Holding diverse leading roles in the past on both, industry and agency side, Karin has more than 12 years of experience in the spirits and wine sector. Her expertise lies in Public Affairs, Corporate Social Responsibility, Crisis and Brand Communications.
Karin has an apprenticeship in Hotel Management and studied Marketing Communication at a Communication Academy in Hamburg.
Karin was born in Mexico and moved to Germany being 12 years old. Her second mother tongue is Spanish.