Hector Gonzalez-Jimenez
senior lecturer, York Management School; global marketer

Hector Gonzalez-Jimenez (PhD) is a global marketer and academic. He is a senior lecturer (associate professor) at the York Management School, UK. A true global citizen, Hector has gained experiences in countries such as Spain, Germany, Japan, South Korea, United States and the United Kingdom. Over the last 15 years his professional portfolio has grown in various roles in marketing, education and corporate strategy. During this time Hector has worked on projects for small to medium sized businesses as well as large international companies such as Pepsi or Ford. Hector is an interdisciplinary researcher interested global consumer perceptions and human-robot interactions. He adopts a consumer perspective on human-robot interactions considering the role of self-aware artificial intelligence (AI). Inspired by developments in AI, consumer research, social psychology and science ‘fiction’ movies, he has published articles such as ‘Taking the fiction out of science fiction: (Self-aware) robots and what they mean for society, retailers, and marketers’ in Futures, as well as ‘Five new jobs for humans if robots take over the world’ in The Conversation.


Saturday 29 September, 13:30 The Old Joint Stock, Birmingham, B2 5NY
The march of the robots