Asad Dhunna
founder, The Unmistakables; commentator; former director of communications, Pride in London

Asad Dhunna is the founder of The Unmistakables – a cultural consultancy made up of minorities. The company makes organisations and campaigns more representative of modern society both inside and out and works with the likes of the England Cricket Board, Barnardo’s, Openreach and Unilever. He was previously the director of communications for Pride in London, and has held senior positions at a number of marketing and communications agencies.

He holds a First Class Honours from the University of Warwick and is fluent in German – his first work placement was at the Financial Times Deutschland, where ran a blog about language and what it was like being a British Indian in Germany.

Asad is an avid writer and makes regular media appearances to comment on advertising, marketing, identity and intersectionality. He has contributed to the likes of Newsweek, the Guardian, Huffington Post and Independent and has appeared on BBC One, BBC Radio 4, 5 Live, Asian Network, Unilad and Sky News.

Follow Asad on Twitter: @asadd

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