Anne Williams
global product manager tomato, Bayer

Anne Williams  has built a successful business career in the global vegetable seed industry. Experienced in business strategy, account management, product and marketing management across Europe and global markets. Anne works with teams leading and developing strategy in both highly developed mature markets in Western Europe as well as ground breaking new approaches in areas where development, infrastructure and market channels are still developing.

Anne’s daily challenges range from how to attract fickle consumers to more nutritious, healthier snacks in the UK as well as how to improve the crops, family incomes and fragile livelihoods of smallholders in India. 

A typical day can range from prioritising research & development on seeds and genetics or digital tools, intellectual property protection and licensing, global and regional food chain flows to investment opportunities in new products in India, China, California or the Netherlands and understanding consumer preferences across world markets. Equally it might also involve acting as chauffeur for her children or taking the dog for a run.

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