Natalie Melton joined Arts & Business in 2005 and as Commercial Director oversees a network of some 600 business members and A&B’s new consulting offer, working with businesses to develop cultural branding strategies and maximise their investments in the arts. An arts graduate, Natalie set up and ran her own creative business prior to joining A&B and is passionate about the arts and culture in general.

This is the third year that Natalie has been involved with Battle of Ideas. She speaks regularly in the UK and overseas on commercial and cultural collaborations.