David Yelland is a writer, former newspaper editor and Partner at Brunswick Group LLP, the world"s leading international communications consultancy. He was an editor at Rupert Murdoch’s News Corporation for many years including five year as Editor of The Sun in London and two as deputy editor of the New York Post. He left the Murdoch company in 2004 to attend the Harvard Business School. He is on the boards of the NSPCC and the National Campaign for the Arts. In April this year Penguin published his first novel, The Truth About Leo. He is due to get married later this year and is the father of Max, who is 11.