Nico Macdonald’s has worked in innovation, technology and media from the ‘desktop publishing’ revolution of the mid 80s to the Internet upheavals that began in the 90s, for clients across the media sector, including the BBC and the Guardian Media Group. He is author of What is Web Design? (RotoVision), and writes for publications including BBC News Online, Guardian Technology, the RSA Journal, spiked, The Register and the publications of NESTA and the Design Council. He also contributes to broadcast discussions on the BBC and elsewhere. He is chair of the Media Futures Conference and programmes the Innovation Reading Circle.