 | Sebastian Paul joined Arts & Business in October 2006 from WPP, the strategic communications, events and design agency, where he was Client Group Director managing prestigious client accounts such as Microsoft UK; Royal Bank of Scotland and VW/Bentley Motors. Formerly, Sebastian held a chair director role at Jack Morton Worldwide and a directorship at Imagination Group, managing key relationships as diverse as Reuters; Sony Ericsson; Ford Motor Company; LEGO / Legoland; and The Natural History Museum. Paul also led consultancy development of ‘One Microsoft’ Communications strategy, which led to a Future Home event marketing campaign which was opened by Bill Gates in November 2005 and saw over 10,000 attendees participate in activities. |
"Participating in the Battle was a little like entering a Bombay train at rush hour - it's a plunge into a swirl of wildly differing notions of how people should arrange themselves in a really tight situation. When you eventually emerge, you find that you're in a different place from where you started - and that you've been thoroughly energised from the journey. I can't wait to take the trip again next year."
Naresh Fernandes, editor-in-chief, Time Out India
