Battle Readings is a regularly updated compilation of articles, essays, and opinion pieces relevant to the themes of the Battle of Ideas.
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Recession and the new value equation
Post-recession behaviour is rarely the same as what precedes the recession. Alan Treadgold, head of retail strategy at advertising agency Leo Burnett gives a few pointers on the new rules and new thinking retailers must apply.
Alan Treadgold,
MarketingWeek, 20 October 2009

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Nudging Recycling From Less Waste to None
Across the nation, an antigarbage strategy known as “zero waste” is moving from the fringes to the mainstream, taking hold in school cafeterias, national parks, restaurants, stadiums and corporations.
Leslie Kaufman,
New York Times, 19 October 2009

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BA boss questions flying motives
'I don't believe people fly because they like the idea of flying, particularly business people,' British Airways boss Willie Walsh has said.
BBC News, 19 October 2009

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Overpopulation is the biggest threat to our climate
‘Can you name a single environmental problem that would not be easier to solve with fewer people, and doesn’t get harder –- and ultimately impossible –- to solve with ever more?’
Roger Martin,
Reuters, 16 October 2009

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Whatever happened to imbalances?
In dollar terms [global imbalances] seemed huge...in relative terms the numbers are much less frightening. At their 2008 peak, on International Monetary Fund estimates, the global imbalances amounted to 2½ per cent of world gross national product, measured by total surpluses or deficits.
Samuel Brittan,
Financial Times, 15 October 2009

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Get off of my tuffet, Muffet
I can't lament the demise of nursery rhymes when my three-year-old sings rock'n'roll classics instead.
John Harris,
Guardian Comment is free, 15 October 2009

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'The white working class' aren't racists
John Denham's initiative uses a loaded phrase and deflects attention from the real schism in Britain – between rich and poor.
Symon Hill,
Guardian Comment is free, 15 October 2009

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A nudge too far
Rewarding people for healthy living has earned results but the long-term implications are alarming.
Libby Brooks,
Guardian Comment is free, 15 October 2009

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